July 22, 2015 How a Brand Frustrated with Facebook Grew Their Email List by 717%

Zipcar UK, one of the world’s largest car-sharing companies, was frustrated with Facebook. They were struggling to engage with their customers. And to make matters worse, whenever they hosted a Facebook giveaway, they were disappointed with their results. During the course of several giveaways, Zipcar UK customers eager to enter to win would message them. These messages would often...