Contests where winners earn the chance to be called the “best” or “favorite” drum up a lot of interest. Think of all the excitement over your local best of [INSERT YOUR TOWN NAME HERE] campaigns where people nominate and vote on their favorite restaurants, spas and advertising agencies; or even over something as big as the...
When you've got a big prize to give away, chances are, you are expecting a big return. That return might be in the form of contest entries, shares or engagement. In any case, the campaign you create should always keep your goal in mind. Don’t focus on social shares if you want to collect leads, and...
Chubbies, the men’s clothing brand that makes stretchy quad-displaying shorts and is known for its cheeky tag lines (“Sky’s out, thighs out!”), recently set out to take more ownership of its marketing channels -- namely social and email -- by hosting a user-generated content (UGC) contest. Chubbies’ used ShortStack to run its “2018 Chubbies Man Model...
![How a Niche Retailer Grew their Email List by 22% Using ShortStack[New Case Study]](https://d1qrsxz7x3ewsw.cloudfront.net/wp-content/uploads/2016/12/perky-pet-featured.jpg)
Perky-Pet recently wrapped up a giveaway that helped the company build a new targeted email list: bird watchers. Here's a look at what their goals were when they set out, and how they used ShortStack to meet them. What was the "problem" you were trying to solve with your Campaign? Perky-Pet, a sponsor of the Cornell Lab of...
For many large specialty food brands, the holidays are a prime selling period. Each year, Star Fine Foods, a manufacturer of a variety of Mediterranean food products -- including olives, olive oil and vinegar -- sees an increase in sales during the holidays. Olives are especially popular during this time of year. However, as soon as...
Case Study: MarketingProfs Instagram has moved from a simple i0S app to a valuable social network for businesses and brands alike. Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link in our bio!” When users click the URL in a brand’s bio, they are then...
Zipcar UK, one of the world’s largest car-sharing companies, was frustrated with Facebook. They were struggling to engage with their customers. And to make matters worse, whenever they hosted a Facebook giveaway, they were disappointed with their results. During the course of several giveaways, Zipcar UK customers eager to enter to win would message them. These messages would often...
Do you use social media platforms to talk about your products? If not, you should, because it makes perfect sense to talk about your products in places where your audience already is. Building brand awareness is an important marketing strategy that can be executed with the help of social media. In this case study, we’ll show you how...
Crowdsource: a tactic businesses can use to find out what kinds of products or services their customers wish they’d offer. It can save a business time and money because it helps make clear what customers want. In this case study, we’ll show you how Tusker Trail used Facebook and Tusker Trail’s website to determine their next Tusker...
Mountain View Grand Resort & Spa has spent the last several years running online raffles in order to grow a strong email list. In this case study, we’ve laid out the steps Mountain View Grand Resort & Spa used to plan and execute a giveaway campaign that resulted in a 78% increase in raffle entries and a...
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