Why should someone trust your business? Maybe they find you by typing a query into Google. Or perhaps they stumble across your business from a Facebook ad or a link from someone else’s website… At this point in the relationship, you’re nothing but a stranger. Yes, they’ve found their way to your website, but what makes you any more...
The internet is crowded, loud, and competitive. There are countless blogs, websites, banner ads, social networks and video clips distracting your customers from what it is you have to offer. Rising above the noise to get quality leads that will convert into sales is more challenging than ever. Marketers are turning to an old favorite to better engage...
When running a contest, giveaway, or other interactive marketing campaign, whether it’s your first or fiftieth, there are a few things you should know: There are sophisticated, cost-effective tools out there to help you build your campaign quickly and easily. You’ll want to do more than just slap a “like this post” or “tag your friend...
Content marketing is marketing that is focused on creating and distributing valuable, relevant, and consistent content to attract a clearly defined audience. This continues to be the focus of many brands' marketing efforts. The best content -- blog posts, video, infographics, ebooks, or even social media posts - is optimized for SEO, and designed to build reciprocal links...
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