5 Terrible Mistakes That are Ruining Your Contest
Best Practices

5 Terrible Mistakes That are Ruining Your Contest

We all know how effective contests can be at generating leads, increasing brand awareness and boosting revenue. You’ve probably heard success stories like how Pet Valu generated 12,000 leads with their annual Christmas contest, or how KCLD a small midwestern radio station used a contest to get 24 million views. Whatever industry you’re in, contests can

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How to Combine Social Media and Email Marketing as the Perfect Lead-Generation Machine
Email Marketing

How to Combine Social Media and Email Marketing as the Perfect Lead-Generation Machine

If you’re like most business owners, you’re probably using an integrated approach to your digital marketing efforts. Maybe Google and Facebook ad campaigns combined with social media posts across numerous platforms? Sprinkle a little bit of SEO and email marketing on top and you’ve got a fully baked digital marketing cake. But do your efforts always

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7 Advantages of Interactive Marketing for Savvy Digital Businesses
Best Practices

7 Advantages of Interactive Marketing for Savvy Digital Businesses

Now more than ever, people are using the internet to find local businesses, shop for products and services, and interact with brands through social media. Every second of every day, Google processes more than 40,000 search queries. With the maturation of internet marketing tactics in the last decade – as evidenced by more sophisticated algorithms, marketing

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