If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters - I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen in...
Can I reward participants for sharing my contest or giveaway on social media? It's a question we get on the daily. And I'm sorry to report, but for the most part, social media Share buttons are useless. Data shows that less than one percent of website visitors will click a Share button from a mobile device and even...
After all the planning, posting, and prize selection, picking a winner for your Facebook contest doesn’t sound so daunting … until you sit down to actually do it. There are, for starters, many different ways to pick a winner for a Facebook contest and you don’t want to make this important decision toward the end of the...
In this week's roundup of campaign examples, you'll see creative uses of our some of our most popular templates. Our template gallery has more than 40 beautiful, readymade templates just ready to be customized and these examples will give you an idea of how you can make them your own. Durham Performing Arts Center’s “So You Think...
Social media contests provide a fantastic opportunity to drive a ton of engagement, build brand awareness, promote certain products/services, increase your followers, and collect new lead information. With all the benefits social media contests have to offer, it’s not surprising they’re so popular. They can offer amazing results—so long as they’re implemented correctly. Unfortunately, there are several...
When was the last time you ran a contest or sweepstakes? Running a contest or sweepstakes is a fun and effective way to introduce your business to new customers, increase your list of email subscribers and get new followers on your most valuable social networks. Sounds fun, right? Yes, it is! Just make sure that your contest isn't...
Terms & conditions are a necessary part of a Campaign or contest, but they tend to not be the most interesting part for both the marketer and the participant. However, terms and conditions serve two purposes: to protect your brand by being clear about the legality of the Campaign and what you're going to do with the data collected, and...
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