B2B marketers face a unique set of challenges when creating online marketing campaigns. Unlike B2C marketing, it’s a bit more difficult for B2B businesses to find their target market and collect qualified leads. B2B marketers don’t want to waste their time and resources casting a net for more general leads that might work well for B2C...
It’s that pot of gold at the end of the rainbow all digital marketers are chasing… Virality. What makes something go viral and how can you replicate it? That question has been tackled from dozens of different angles more times than I can count. Everyone has a theory of what the viral formula is. The truth is, there is no...
Can I reward participants for sharing my contest or giveaway on social media? It's a question we get on the daily. And I'm sorry to report, but for the most part, social media Share buttons are useless. Data shows that less than one percent of website visitors will click a Share button from a mobile device and even...
Are your customers outdoorsy types? Make sure they choose your brand for their next adventure. How? By creating online marketing campaigns inspired by the great outdoors! You can build any one of these campaigns to collect leads, and then use email marketing to nurture those leads into sales. Below you’ll find five campaigns built by ShortStack...
By Ana Gotter Ideally, social media contest should drive engagement, sales, and leads for your business. Engagement and sales are sometimes easier to capture, as they can come from users who are already customers or connected to you on social media. Generating new leads— particularly in large numbers— can be both difficult and necessary for this reason;...
Anyone who owns or manages a business takes on many roles. One day you're the strategist who is trying to move the company forward. The next day you're the marketer, posting to social media, planning advertising campaigns and crafting email messages to promote new products and special offers. Sound familiar? If wearing so many hats leaves you little...
It’s no secret that a contest or giveaway done right can increase visibility and engagement, and even boost SEO. More important, contests can provide valuable customer information businesses can use for future marketing efforts. From contact information to zip code and other demographic details, contests are a fun way to collect the data that is most useful for you...
Today’s campaign idea is all about simplicity. At ShortStack we see everything from photo and vote promotions built using one of our templates to integrated marketing campaigns that require pages and pages of custom code. No matter how complicated a campaign is, the basic goal behind every campaign is simple: collect some data and give away a prize. Here are 4 things to...
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