How to Collect Valuable Consumer Data without Upsetting Customers
Customer Data & Engagement

How to Collect Valuable Consumer Data without Upsetting Customers

Consumers want privacy, businesses want data — here’s how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the

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How to Get Real Value from your Facebook or Instagram “Comment to Enter” Contest
Best Practices

How to Get Real Value from your Facebook or Instagram “Comment to Enter” Contest

It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. Some third party app providers gasped a little when Facebook made its announcement, fearing this would replace the need for custom-built

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Simple Lead Generation
Best Practices

Simple Lead Generation Campaigns to Start 2019 Off Right

Having trouble getting back into the flow with your online marketing after the holidays? Dive right in to 2019 with a lead generation campaign. These campaigns are easy to set up quickly, and they work well for engaging your audience. Plus, they generate valuable leads for future remarketing purposes. Mission Foods’ “Snack Showdown” Vote-to-Enter Contest The

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Increase INSTAGRAM Followers and Boost Sales
Best Practices

The Best Instagram Strategy to Increase Followers and Boost Sales

Which part of this article’s headline convinced you to click on it? Was it the “Instagram followers” part? The “more sales” part? Or, both parts equally? For most business owners, increasing sales is their ultimate goal, but by including the term “Instagram Followers” to this article’s headline, we’ll have increased its SEO and open rate by

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