ecommerce Tag

Ecommerce wars are raging. Obviously, we’ve long since passed the day when a company wanting to sell online had to worry about the technicalities of website creation and transaction security. Ecommerce platforms have that covered. The real battleground is generating awareness, capturing leads, inspiring purchases, and stealing the hearts of customers -- all to increase word of mouth...

By this point, every business knows that social media plays an important role in marketing. But for businesses that sell tech-related products, including gadgets, it's a clear path to customers. Today's infographic, from Posterscope, includes some eye-opening statistics: • 61 percent of tech-savvy consumers engage with brands that use live social media feeds in their digital screen advertising...

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