Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...
The holidays are a busy time of year. It’s hard to find a minute to relax between work, holiday gatherings, the kids’ school programs, shopping for gifts, etc. The good news? There is something out there that could make your online marketing efforts a bit easier: marketing automation. The following marketing automation tools allow you to...
Blast \blăst\: verb. blow up or break apart (something solid) with explosives. make or cause to make a loud continuous musical or other noise. send one, homogeneous email message to your entire email list and miss out on the conversion potential of an automated email marketing campaign. Ok, I made the last one up. But it’s true! There’s a...
I know what you’re wondering: Is there really a way to easily use Instagram for business? And can you really capture leads on Instagram? The answer to both questions is a resounding, yes. How? By running an Instagram promotion or contest. If your next question is: Are there tools that'll make it easy to collect and manage...
Let’s examine two very important realities of digital marketing, circa 2017. First, email rules. A recently published study and report, Email Marketing & Marketing Automation Excellence 2017, shows that email—compared to the gamut of digital marketing channels—is rated as the most effective. The same study asked its 2,500 participants to rank the top benefits of email marketing. The...
Congratulations! You’ve run your contest; your winners have been awarded their prizes, and you’ve gotten useful lead information in return (thanks to contest software). So now what? While the social engagement from contests is extraordinary, the most valuable takeaway from the contests is your users’ contact information. Email addresses, especially, can be used to nurture leads and create...
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