email marketing tips Tag

The digital marketing landscape is constantly changing, but one thing is for certain: email marketing isn't going away. Over the years, email has evolved into much more than just a laundry list of endless messages to respond to (although we get it, sometimes it feels that way). Today, email technology is smarter and consumers are savvier with...

Leads are the lifeblood of any business… The label “lead” creates a bridge between when someone doesn’t know who you are and when they are on a path to becoming a customer. If you have a well-oiled process for taking them on that journey, then the growth of your business is directly correlated with the number of leads...

If there’s one thing that we’re not short of in this digital age, it’s marketing tactics. You can reach out via PPC advertising, mobile, social media, email, and so on. There are a lot of choices, and every day, a new expert pops up with the latest fad. Trying to keep up can be exhausting, and it’s...

Is your inbox bombarded with marketing emails? So is the inbox of your leads… Yes, email marketing is an extremely powerful channel of communication for both B2B and B2C businesses, but with increased competition for attention in your prospect’s inbox, it’s harder than ever to get noticed. A lot of work goes into crafting an email campaign, but even...

Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...

If you’re like most business owners, you’re probably using an integrated approach to your digital marketing efforts. Maybe Google and Facebook ad campaigns combined with social media posts across numerous platforms? Sprinkle a little bit of SEO and email marketing on top and you’ve got a fully baked digital marketing cake. But do your efforts always feel...

Double opt-in confirmation for email marketing is a hot-button topic among online marketers. Some people argue, with all of our efforts to streamline entry forms to generate leads for our email marketing lists, adding an extra step for folks to confirm the email addresses is counterintuitive. Others believe the confirmation step builds stronger lists and improves...

Do you rely on email marketing to the word out about your business' holiday sales and promotions? If you're getting ready to send out your holiday email campaigns, you'll want to give today's infographic a quick glance. It'll help you plan out your holiday marketing efforts. A few highlights from Email Monks: October October is the prime time for...