Blast \blăst\: verb. blow up or break apart (something solid) with explosives. make or cause to make a loud continuous musical or other noise. send one, homogeneous email message to your entire email list and miss out on the conversion potential of an automated email marketing campaign. Ok, I made the last one up. But it’s true! There’s a...
Email marketing isn’t what it used to be. Think of two opposite ends of a spectrum - on the one end, you have the game of Hungry Hungry Hippos in which players frantically grab at a bunch of marbles to try to collect the most. On the opposite end, think of a fine antiquities dealer, thoughtfully curating...
If you’re like most business owners, you’re probably using an integrated approach to your digital marketing efforts. Maybe Google and Facebook ad campaigns combined with social media posts across numerous platforms? Sprinkle a little bit of SEO and email marketing on top and you’ve got a fully baked digital marketing cake. But do your efforts always feel...
I know what you’re wondering: Is there really a way to easily use Instagram for business? And can you really capture leads on Instagram? The answer to both questions is a resounding, yes. How? By running an Instagram promotion or contest. If your next question is: Are there tools that'll make it easy to collect and manage...
Do you segment your lists to get the most out of your email marketing efforts? Segmenting is the key to getting through to more potential customers, and getting more return on your investment. According to MailChimp’s recent study of their user base, email list segmentation results in a whole slew of impressive statistics. Segmented lists, when compared to...
Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...
We know the holidays are hectic, especially for marketers and business owners. Heck, every day is hectic, but when you throw in extended shopping hours, shipping deadlines, holiday promotions, school plays, holiday parties, etc., it’s amazing if we find any time to sleep, let alone stay in touch with customers. That’s why we created our Marketing Automation...
Whether or not people ultimately open your emails, they will see your subject lines. It's what they see there that may determine whether or not they click "open." In fact, 33 percent of people decide whether to open an email based on the subject line alone. That's why before hitting "send" on a marketing email, you must take...
Do you rely on email marketing to the word out about your business' holiday sales and promotions? If you're getting ready to send out your holiday email campaigns, you'll want to give today's infographic a quick glance. It'll help you plan out your holiday marketing efforts. A few highlights from Email Monks: October October is the prime time for...
Email is a powerful player in content marketing, and making an impact in users' inboxes is no easy task. According to a research report by Radicati, business owners will receive an average of 96 emails per day by 2019 — and many people are already receiving that much in 2016! That means that most people are inundated...
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