email marketing Tag

The digital marketing landscape is constantly changing, but one thing is for certain: email marketing isn't going away. Over the years, email has evolved into much more than just a laundry list of endless messages to respond to (although we get it, sometimes it feels that way). Today, email technology is smarter and consumers are savvier with...

Leads are the lifeblood of any business… The label “lead” creates a bridge between when someone doesn’t know who you are and when they are on a path to becoming a customer. If you have a well-oiled process for taking them on that journey, then the growth of your business is directly correlated with the number of leads...

If there’s one thing that we’re not short of in this digital age, it’s marketing tactics. You can reach out via PPC advertising, mobile, social media, email, and so on. There are a lot of choices, and every day, a new expert pops up with the latest fad. Trying to keep up can be exhausting, and it’s...

Are we too obsessed with vanity metrics? Likes, comments, and followers on social media make for ego-stroking viewing, but do they do anything for the progression of your business? You get it, I’m about to tell you how important email marketing is when compared with social media. You’ve heard it a million times now. But yet, brands still...

Sometimes it feels like you’re just a hamster on a wheel… Day after day you continue to chase new leads for your business - pounding that pavement - until it all becomes too much. You can’t sustain it. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] If your business is reliant on “new leads” to survive,...

Is your inbox bombarded with marketing emails? So is the inbox of your leads… Yes, email marketing is an extremely powerful channel of communication for both B2B and B2C businesses, but with increased competition for attention in your prospect’s inbox, it’s harder than ever to get noticed. A lot of work goes into crafting an email campaign, but even...

What are your online marketing goals? If you’re like most marketers, you’re looking to raise brand awareness, gain leads, and increase sales. Would it surprise you if I said email marketing outshines social media marketing by helping you tick all of these boxes? It shouldn’t. Email is an essential tool in your marketing toolbox, and the...

Having trouble getting back into the flow with your online marketing after the holidays? Dive right in to 2019 with a lead generation campaign. These campaigns are easy to set up quickly, and they work well for engaging your audience. Plus, they generate valuable leads for future remarketing purposes. Mission Foods’ “Snack Showdown” Vote-to-Enter Contest The Super Bowl...

Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...

Which part of this article’s headline convinced you to click on it? Was it the “Instagram followers” part? The “more sales” part? Or, both parts equally? For most business owners, increasing sales is their ultimate goal, but by including the term “Instagram Followers” to this article’s headline, we’ll have increased its SEO and open rate by a good...