email marketing Tag

According to WordStream, emails are among the top three most influential sources of information for B2B audiences. The majority of B2B marketers even claim email marketing is the most effective platform they turn to in terms of revenue generation. From a B2C perspective, email marketing is extremely effective too. Thirty percent of consumers who subscribe to an...

With the continual growth of social media networks and their influence over today’s society, businesses all over the world are doubling down on creating, sharing, and distributing content on these platforms to connect with their ideal audience. The problem is, you don’t own your social media audience… Social media is a great way to reach your target audience...

Blast \blăst\: verb. blow up or break apart (something solid) with explosives. make or cause to make a loud continuous musical or other noise. send one, homogeneous email message to your entire email list and miss out on the conversion potential of an automated email marketing campaign. Ok, I made the last one up. But it’s true! There’s a...

Email marketing isn’t what it used to be. Think of two opposite ends of a spectrum - on the one end, you have the game of Hungry Hungry Hippos in which players frantically grab at a bunch of marbles to try to collect the most. On the opposite end, think of a fine antiquities dealer, thoughtfully curating...

If you’re like most business owners, you’re probably using an integrated approach to your digital marketing efforts. Maybe Google and Facebook ad campaigns combined with social media posts across numerous platforms? Sprinkle a little bit of SEO and email marketing on top and you’ve got a fully baked digital marketing cake. But do your efforts always feel...

I know what you’re wondering: Is there really a way to easily use Instagram for business? And can you really capture leads on Instagram? The answer to both questions is a resounding, yes. How? By running an Instagram promotion or contest. If your next question is: Are there tools that'll make it easy to collect and manage...

Do you segment your lists to get the most out of your email marketing efforts?  Segmenting is the key to getting through to more potential customers, and getting more return on your investment. According to MailChimp’s recent study of their user base, email list segmentation results in a whole slew of impressive statistics. Segmented lists, when compared to...

We know the holidays are hectic, especially for marketers and business owners. Heck, every day is hectic, but when you throw in extended shopping hours, shipping deadlines, holiday promotions, school plays, holiday parties, etc., it’s amazing if we find any time to sleep, let alone stay in touch with customers. That’s why we created our Marketing Automation...