The eCommerce landscape is more competitive than ever. Every year, new ways to sell products online become available. From dropshipping, to Etsy, and the Facebook marketplace, starting an online business doesn’t require the capital outlay it once did. Anyone can start an online business and they can do so quickly without a huge budget. Given the increase in...
It’s a little crazy to think about, but any action you take online is tracked - a Google search, a link click, a scroll past a Facebook post - and every event is tallied and delivered up in neatly curated graphs and charts for businesses to oogle over. In most cases, this is great! Businesses can take...
Have you tried to create ads using Facebook's Slideshow Ads product? It's been around for almost a year, but it was updated earlier this week, according to a Facebook news release. Facebook rolled out a handful of improvements to the feature, which was initially built for advertisers who rely on slow internet connections and older cell phones, and...
By Laura O'Donnell If you have a business or service, what’s the one thing you’re always looking for? Adding to your customer base for increased sales, of course! Do you use Facebook as a marketing tool? Facebook remains the most widely used social network, so learning to use all of its most valuable features is always a good...
Campaigns are usually more successful when you spend some money to promote them. One of the most popular (and cost effective) ways to get the word out about a Campaign is to invest in Facebook ads. But how do you truly know if your paid advertising efforts are resulting in Campaign conversions? We have the answer...
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