Everything You Need to Know about Running a Facebook Contest, Competition or Giveaway
Campaign & Contest Ideas

Everything You Need to Know about Running a Facebook Contest, Competition or Giveaway

It’s been a number of years now since Facebook has updated the News Feed to clamp down on what they call “engagement baiting.” This includes using contests to bait engagement and sharing. The changes don’t mean you shouldn’t be running Facebook contests. You just have to be more careful about how you share and promote them.

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How to Create Effective Facebook Campaigns
Best Practices

How do I Create Effective Facebook Campaigns?

What makes a Facebook campaign effective? Does effective mean the campaign increased organic reach? Is engagement a measure of effectiveness? What about conversion? Should uniqueness be considered? And for a campaign to be effective, does it have to get results quickly? Did you answer ‘yes!’ to all of our questions? Good, because we feel the same

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use Facebook and Instagram to grow your lists
Best Practices

4 Ways to Use Facebook and Instagram to Grow Your Lists (and Sales) in 2018

Marketing agencies, businesses and brands can always anticipate when their biggest marketing initiatives are going to happen every year. After all, major holiday dates are known well in advance and seasonal promotions are fairly predictable. It’s the times in between the big “events” that can be challenging. Like right now. If you can effectively market your

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