It’s been a number of years now since Facebook has updated the News Feed to clamp down on what they call “engagement baiting.” This includes using contests to bait engagement and sharing. The changes don’t mean you shouldn’t be running Facebook contests. You just have to be more careful about how you share and promote them.
What makes a Facebook campaign effective? Does effective mean the campaign increased organic reach? Is engagement a measure of effectiveness? What about conversion? Should uniqueness be considered? And for a campaign to be effective, does it have to get results quickly? Did you answer ‘yes!’ to all of our questions? Good, because we feel the same
Marketing agencies, businesses and brands can always anticipate when their biggest marketing initiatives are going to happen every year. After all, major holiday dates are known well in advance and seasonal promotions are fairly predictable. It’s the times in between the big “events” that can be challenging. Like right now. If you can effectively market your
37 Ideas to Help You Create a Facebook Contest Has your Facebook marketing stagnated? You post and post and then kind of wonder… Is this thing on? Is there anybody out there? Are we having fun yet? Here’s the formula to “funify” your Facebook feed, wake up your fans, and get them excited to bond with
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