Everything You Need to Know about Running a Facebook Contest, Competition or Giveaway
Campaign & Contest Ideas

Everything You Need to Know about Running a Facebook Contest, Competition or Giveaway

It’s been a number of years now since Facebook has updated the News Feed to clamp down on what they call “engagement baiting.” This includes using contests to bait engagement and sharing. The changes don’t mean you shouldn’t be running Facebook contests. You just have to be more careful about how you share and promote them.

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How to Get Real Value from your Facebook or Instagram “Comment to Enter” Contest
Best Practices

How to Get Real Value from your Facebook or Instagram “Comment to Enter” Contest

It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. Some third party app providers gasped a little when Facebook made its announcement, fearing this would replace the need for custom-built

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How to Prevent Cheating In Your Facebook and Instagram Contests
Campaign & Contest Ideas

How to Prevent Cheating In Your Facebook and Instagram Contests

Social media contests, particularly those on Facebook and Instagram, are excellent marketing tools. They work on a variety of different levels: To grow your account visibility and reach. To promote your brand name and increase awareness. To engage your target audience. To create a stronger bond between your brand and its customers. Yes, contests can be

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