Facebook often changes its terms and conditions, so if you’re planning a Facebook contest in 2018, make sure you’re up to speed on their current rules. A better idea? Don’t run your contest on Facebook! Don’t install your contest as a “tab” or app. Don’t ask people to “comment to win” or “like to win.” Instead, run your...
Facebook has a made a few announcements over the last couple of weeks about changes that are coming to the News Feed. One of things the company is clamping down on is what they call "engagement baiting." This includes using contests to bait engagement and sharing. The changes don't mean you shouldn't be running Facebook contests....
It’s no secret that Facebook contests can yield astounding results. Whether you’re looking to gain new followers or generate leads (or both!), plenty of businesses have proven that social contests are an excellent way to do so. It’s why we hear about incredible examples, like Qwertee using contests to get 100,000 likes or Cruise Line International...
37 Ideas to Help You Create a Facebook Contest Has your Facebook marketing stagnated? You post and post and then kind of wonder… Is this thing on? Is there anybody out there? Are we having fun yet? Here’s the formula to “funify” your Facebook feed, wake up your fans, and get them excited to bond with your brand: ...
We created this guide a few years ago, but think it's worth sharing again. While Facebook "apps" per se are out of fashion -- in favor of embedding campaigns on your website, blog, or publishing as landing pages (and then promoting them everywhere, including Facebook), this list still includes everything you need for your next contest. Here are the...
Measuring the total return on investment of a business's Facebook efforts--including contests and other promotions--with any sort of accuracy is tricky. There are lots of variables to consider and many of them are difficult to track. Here's an example: It's around lunchtime and you spot a post promoting a new all-you-can-eat sushi place. You ask one of...
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