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Why You Shouldn’t Rely On Social Media Leads and How To Re-Evaluate Your Strategy

It’s time you started thinking about social media a little differently… As it stands, digital marketers are far too reliant on social media as

July 26, 2018

Social Media

The Elements of a Perfect Facebook Contest [Infographic]

We created this guide a few years ago, but think it’s worth sharing again. While Facebook “apps” per se are out of fashion —

August 16, 2016

Business & Marketing Strategy

Better Social Media and Facebook Marketing in 3 Steps

Over the last decade, Facebook has emerged as one of the most important marketing tools for businesses of all sizes. Facebook has 1.59 billion

May 10, 2016

Social Media

12 Facebook Features Every Marketer Should Use [Infographic]

Most people who use Facebook as a marketing tool barely scratch the surface of the platform’s power. Post Planner, the easy-to-use post-creation and scheduling

March 14, 2016

Tips to Tell If Your Facebook Promotions are Working

Social Media

Four Ways to Know If Your Facebook Promotions are Working

Measuring the total return on investment of a business’s Facebook efforts–including contests and other promotions–with any sort of accuracy is tricky. There are lots

March 14, 2016

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