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It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] Facebook Timeline contests [/vc_column_text][/vc_column][/vc_row] Some third party app providers gasped a little when Facebook made...

The eCommerce landscape is more competitive than ever. Every year, new ways to sell products online become available. From dropshipping, to Etsy, and the Facebook marketplace, starting an online business doesn’t require the capital outlay it once did. Anyone can start an online business and they can do so quickly without a huge budget. Given the increase in...

In the realm of marketing, the word engagement gets tossed around a lot. You may understand it in reference to your social media profiles - likes, comments, follows, shares, clicks, etc. - since that is where a significant portion of your audience engages with your brand. But why is engagement so important? Fostering a level of engagement helps...

It’s time you started thinking about social media a little differently… As it stands, digital marketers are far too reliant on social media as a platform for lead generation. They’re obsessed with follower growth, page inquiries, and Facebook Messenger opt-ins. Didn’t we learn anything from Facebook’s algorithm overhaul that destroyed the organic reach of business pages? I guess not… [vc_row...

We created this guide a few years ago, but think it's worth sharing again. While Facebook "apps" per se are out of fashion -- in favor of embedding campaigns on your website, blog, or publishing as landing pages (and then promoting them everywhere, including Facebook), this list still includes everything you need for your next contest. Here are the...

Updated as of August 9th, 2016 Facebook is at it again, making bold changes to the Facebook Pages layout. We first noticed the changes last month (July 22, 2016) and immediately realized that Facebook is rolling out these changes a little differently than normal. Often, when Facebook debuts a new design, they do it page by page, but it...

Do you keep track of how often  your Facebook posts are shared? If you're using Facebook as a business tool, you probably do. After all, sharing likely exposes your content and your business to an audience outside of your devoted followers. The type of content Facebook users share is varied, but the reasons we share have some...

Over the last decade, Facebook has emerged as one of the most important marketing tools for businesses of all sizes. Facebook has 1.59 billion monthly active users, which is a 14 percent increase on a year-to-year basis. From a simple social network, Facebook has transformed itself into a giant that is considered to be a leading...

Measuring the total return on investment of a business's Facebook efforts--including contests and other promotions--with any sort of accuracy is tricky. There are lots of variables to consider and many of them are difficult to track. Here's an example: It's around lunchtime and you spot a post promoting a new all-you-can-eat sushi place. You ask one of...