Facebook Tag

We created this guide a few years ago, but think it's worth sharing again. While Facebook "apps" per se are out of fashion -- in favor of embedding campaigns on your website, blog, or publishing as landing pages (and then promoting them everywhere, including Facebook), this list still includes everything you need for your next contest. Here are the...

Updated as of August 9th, 2016 Facebook is at it again, making bold changes to the Facebook Pages layout. We first noticed the changes last month (July 22, 2016) and immediately realized that Facebook is rolling out these changes a little differently than normal. Often, when Facebook debuts a new design, they do it page by page, but it...

Do you keep track of how often  your Facebook posts are shared? If you're using Facebook as a business tool, you probably do. After all, sharing likely exposes your content and your business to an audience outside of your devoted followers. The type of content Facebook users share is varied, but the reasons we share have some...

Over the last decade, Facebook has emerged as one of the most important marketing tools for businesses of all sizes. Facebook has 1.59 billion monthly active users, which is a 14 percent increase on a year-to-year basis. From a simple social network, Facebook has transformed itself into a giant that is considered to be a leading...

Measuring the total return on investment of a business's Facebook efforts--including contests and other promotions--with any sort of accuracy is tricky. There are lots of variables to consider and many of them are difficult to track. Here's an example: It's around lunchtime and you spot a post promoting a new all-you-can-eat sushi place. You ask one of...

All marketers are serious about promoting their businesses on Facebook and why shouldn't they be? After all: • Facebook drives 25% of social traffic with 1.31 billion mobile active users. Facebook's ambition is to create a social search engine to compete with Google.  • There are 1.49 billion monthly active Facebook users. • There are 40 million small business pages (active)...

You've spent months -- maybe even years -- working on your business's new product(s). You're excited and can't wait to take the product(s) to market. The challenge, however, is launching your product in such a way that your customers and fans share in your excitement. It's a challenge lots of companies face. Adidas is doing it right,...