If a trek through Patagonia or reaching the summit of Kilimanjaro is on your bucket list, the people at OneSeed Expeditions can get you there. OneSeed Expeditions is an organization building a community of adventure seekers by offering guided expeditions and customized adventures. By partnering with the communities they travel to, they have a positive financial...
Giveaways are by far the most popular type of interactive marketing campaigns ShortStack users run. It’s a common scenario for brands to get hundreds of thousands of views and collect tens of thousands of entries and email leads from their campaigns. But a recent Mother’s Day contest, hosted by a small midwestern radio station, got so much...
Every brand takes a different approach to customer engagement. And through our original studies, we've found that diversifying your approach is a good practice. As your brand evolves, you'll learn more about which marketing strategies work best for you and your customers. This should give you some incentive to experiment a bit with your Campaigns. It's a great time of...
Being a successful author these days means being more than just a great writer -- it requires being a savvy marketer, too. Self-published authors, especially, are responsible for their own promotion to ensure that their book is shared with their target readerships. This can be tricky, as there's a fine line between harnessing self-promotion and coming across...
Giveaways are a time-tested method for increasing engagement among a brand’s social media followers. However, hosting a successful giveaway requires a variety of strategies and tactics, which is why some promotions don’t quite live up to their potential. A successful giveaway can provide valuable insight into your online audience, jump-start conversations with your fans and build loyalty...
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