holiday campaign ideas Tag

The holidays are a vital time for marketers. Consumer spending increases, online activity increases, and acceptance of new brands and products increases. In fact, a recent ShortStack.com study revealed that 50% more marketing campaigns are built during the holiday months (September to December) than any other time of year. In addition, ShortStack.com users, on average, see...

Note: This post has been updated to reflect Facebook layout changes as of September 2016. 1. Cover Photo: When a Facebook user lands on your business’s Facebook Page, the cover photo is the “main event.” It is a massive piece of Timeline real estate (828 x 315 pixels) that immediately changes the mood of a Facebook...

Our Holiday Giveaway Calendar is one of our most popular holiday Campaigns. Using the template straight out of the box will let you create an engaging multi-day giveaway but if you want to modify the template at all, the following hacks are our most requested. As always, if you have questions, email us if you have questions:...

After we released our third holiday eBook a couple weeks ago I had a bit of nostalgia and decided to look back on our two previous holiday eBooks. When going through our inaugural eBook, a guide we asked a handful of social media pros to contribute commentary to, I was happy to find that all of the Facebook holiday marketing...

The holidays are here. (We invite you to step outside and scream as loud as you can, then take a huge breath because the holidays are something we can't avoid!) For most businesses the holidays are the busiest time of year. Whether you're like ShortStack and your holiday marketing strategy consists of providing valuable resources, best practices and...

In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn’t just “another channel to have a personalized dialog with a consumer.” They key to using social media for holiday marketing, he wrote, is motivating...