Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...
Thanksgiving is the last pit stop before a flurry of big-time consumer spending, spearheaded by Black Friday and consolidated throughout December as we near Christmas. It’s the calm before the storm. A time to be thankful, give back to the community and spend time with your family. At least that’s the prevailing sentiment. But Thanksgiving is far from...
In the first part of The Essential Interactive Marketing Guide for the Holidays, we explained the importance of choosing goals for your holiday marketing, provided information on creating an execution calendar, and gave you some tips on where to promote your campaigns. If you haven’t already read Part One, I suggest you do so before moving...
For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our two-part holiday interactive marketing...
For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our holiday interactive marketing calendar...
The holidays and user-generated content go together like Thanksgiving and pumpkin pie. Here's how to collect and use UGC this holiday. The pumpkins aren't even carved yet, but for marketers it’s time to start thinking about what’s ahead: Black Friday, Cyber Monday, Thanksgiving, Hanukkah, Christmas and the New Year. Yep, holiday sales are in full swing -- just...
I got my first Halloween email today so you know what that means! Even though it's still back-to-school "season" it's time to get your holiday marketing plans in gear. Don't hate us. The fact of the matter is, if November and December are months when you do a good chunk of business, you can't afford to put off...
Winter is coming at us fast -- we're already well into November. You know what that means: The holiday season is here! Are you ready? While plenty of brands have started pushing their Black Friday and other holiday promotions earlier and earlier every year, that doesn't mean you're too late. To make sure you don’t miss out...
We've been hard at work pulling together all of our best holiday resources, along with some new ones, to help you meet your 2016 holiday marketing goals. You'll find details and links to all these resources on our Holiday Workshop page, including: 7 Professionally Designed Holiday Templates ShortStack's pro designers have built an entire library of templates you can...
Ready to make a Christmas list? No, not a list of gifts, but rather a list of hashtags to use for your Christmas and December holiday-related contests, giveaways, and other seasonal promotions. On both Instagram and Twitter, hashtags remain a popular way to start conversations around information people are looking for during this time of year, and they're...
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