Landing pages have one purpose: To get people who visit the page to convert to the next phase of the buying journey, whatever that means for your brand. Do you want people to sign up for a free trial of your plan? Purchase immediately? Subscribe to your newsletter? In an ideal scenario, the customer experience on your...
Recruiting to fill a new position at a company is no easy task, but a simple way to start gathering interest is by creating a job recruiting campaign to post on various social profiles. Collecting submissions through social channels means that those who are already interested in your brand will be the first to put their...
Updated February 12, 2018: Facebook now allows tabs and apps to be published only on Pages with 2,000 fans or more. Is there still value in publishing marketing campaigns to Facebook? Honestly, the answer is complicated. While there is value to having your contests, giveaways and quizzes published to Facebook, Facebook just shouldn't be the only place they're published. In fact, we've proven...
Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak). At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular free plan. We also...
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