It’s been nearly six years since Facebook overhauled its promotion guidelines to allow comments and/or likes as contest entries. This type of “Comment or Like to Enter” contest is also known as a Timeline contest. Some third party app providers gasped a little when Facebook made its announcement, fearing this would replace the need for custom-built
In the realm of marketing, the word engagement gets tossed around a lot. You may understand it in reference to your social media profiles – likes, comments, follows, shares, clicks, etc. – since that is where a significant portion of your audience engages with your brand. But why is engagement so important? Fostering a level of
Businesses turn to social media platforms like Facebook, Instagram, and Snapchat to advertise their products and services, and for good reason. In 2021, it’s estimated that there will be 3.02 billion social media users in the world. A large percentage of Internet users regularly go on social media networks and this percentage is expected to grow.
Social media contests, particularly those on Facebook and Instagram, are excellent marketing tools. They work on a variety of different levels: To grow your account visibility and reach. To promote your brand name and increase awareness. To engage your target audience. To create a stronger bond between your brand and its customers. Yes, contests can be
Which part of this article’s headline convinced you to click on it? Was it the “Instagram followers” part? The “more sales” part? Or, both parts equally? For most business owners, increasing sales is their ultimate goal, but by including the term “Instagram Followers” to this article’s headline, we’ll have increased its SEO and open rate by
Instagram puts businesses in a predicament. The site is undeniably influential, but promoting a business effectively on Instagram is not easy. Your ability to post links is limited and it’s difficult to share content. Yes, you can throw a single link in your bio, and if you have enough followers on your business page, you can
Since Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests – we wanted to share some ideas that any business could try. In this post, we’ll look at award-winning contests, examine why they were successful and identify key elements that drove their appeal. Award-Winning Instagram Contests
Instagram contests are popular. They’re powerful. And they’re a perfect way to grow lists of engaged users. Did you know: Instagram contests get 64x more comments than regular posts. 91% of posts with 1,000 comments are contests. Instagram contests get 3.5x more likes than regular posts. Contests conducted with partners get 79% more engagement. But here’s the
Want to get a bunch of free Instagram followers really, really quickly? Want to turn those followers into customers? Of course you do! Who wouldn’t? Good news: Getting free Instagram followers is relatively easy. Bad news: Getting free Instagram users quickly is not. Unfortunately, despite what some businesses selling followers and likes would lead you to
When you’re hosting an Instagram contest, there are so many decisions to make. How do you want people to participate? Will you have entry restrictions? What will the prize be? Will you collect UGC? Who will be the winner? That last consideration complicates contests for lots of brands. Deciding who will win—and how to actually pick
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