Contests Can Help You Beat the Instagram Algorithm
Best Practices

7 Ways Contests Can Help You Beat the Instagram Algorithm

After Instagram’s algorithm revision in March 2016, Instagram feeds went from showing posts in chronological order to to delivering content in the order Instagram calculated would be most engaging to the individual user. Instagram took into account the number of likes, comments, likes on comments, post saves, direct message replies, and posts to someone else by

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Instagram Contest Rules: Use a Legal Giveaway to Get New Followers
Best Practices

Instagram Contest Rules: Use a Legal Giveaway to Get New Followers

Visibility through Facebook’s organic reach just dropped even more, making other points of contact with followers even more important. Stepping up your Instagram game is a strong antidote to this declining Facebook reach. While Instagram’s algorithm still shows content out of order, it does prioritize strong, engaging content, so building up your followers there can help

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User Generated Content Marketing? Get Permission!
Best Practices

User Generated Content Marketing? Get Permission!

Have you experimented with user-generated content marketing campaigns, including hashtag contests, to connect with your customers? Did you know, when it comes to using the content you collect from UGC campaigns for your own marketing, it’s important to secure the rights to your customers’ content in order to avoid potential legal hassles? User-generated content contests and

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Host a Holiday Instagram Contest
Campaign & Contest Ideas

How to Host a Holiday Contest on Instagram

The holidays are almost here! Is your business ready? If one of your challenges is figuring out how to compete for consumers’ attention and engagement (not to mention their dollars!), consider hosting a contest. Instagram contests are hot right now, and are one way to get in front of your existing customers, plus bring new followers.

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Wins Customers, Traffic & Leads
Campaign & Contest Ideas

Weekly Campaign Idea: Instagram Photo Contest

If you’ve been considering running a photo contest, incorporating Instagram can be a smart move. For starters, Instagram is a photo-sharing platform so you’re not asking fans to do anything they’re not already doing online. In addition, you can  build your Instagram contest on an interactive campaign and get fans involved on multiple levels. Every day we’re

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