After Instagram’s algorithm revision in March 2016, Instagram feeds went from showing posts in chronological order to to delivering content in the order Instagram calculated would be most engaging to the individual user. Instagram took into account the number of likes, comments, likes on comments, post saves, direct message replies, and posts to someone else by...
Visibility through Facebook’s organic reach just dropped even more, making other points of contact with followers even more important. Stepping up your Instagram game is a strong antidote to this declining Facebook reach. While Instagram’s algorithm still shows content out of order, it does prioritize strong, engaging content, so building up your followers there can help...
When looking to connect with new customers and win over potential leads with Instagram contests, a lot of small businesses rely on the “tag a friend!” strategy as a requirement to enter the contest. There are two problems with this. The first is that it actually goes against Instagram’s policies, and could potentially land your account in hot...
This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests &...
The holidays are almost here! Is your business ready? If one of your challenges is figuring out how to compete for consumers' attention and engagement (not to mention their dollars!), consider hosting a contest. Instagram contests are hot right now, and are one way to get in front of your existing customers, plus bring new followers. Instagram’s visual...
Have you run a hashtag contest yet? Have you used hashtags on Instagram and Twitter as a way to organize your content, or to find new people and businesses to follow? Most important: Did you know you can run hashtag contests using ShortStack? The first user to try out our new hashtag capability is Cruise Lines International Association (CLIA). They...
Given the insane growth of Instagram, building and hosting an Instagram photo contest to capture some of the attention is a no-brainer. For one thing, with an Instagram photo contest, you're not asking your fans to do anything "extra" to participate. If you don't have a ShortStack account yet, signing up is easy and free and, once you're...
Do you already have an Instagram marketing strategy? Do you plan to include Instagram (IG) as part of your marketing strategy in 2016? IG is already massive and it's continuing to grow. In 2015, it was the fastest growing social network, and it shows no signs of slowing down, with 2016 growth estimated at 15% (and another 11%...
If you’ve been considering running a photo contest, incorporating Instagram can be a smart move. For starters, Instagram is a photo-sharing platform so you’re not asking fans to do anything they’re not already doing online. In addition, you can build your Instagram contest on an interactive campaign and get fans involved on multiple levels. Every day we’re seeing more...
Is your brand on Instagram? If so, you know one the greatest challenges of the platform is that you’re only given one live link to work with — it’s in your account’s bio section. For this reason, most brands resort to updating the URL in the bio periodically — sometimes every day. This practice can be exhausting and it...
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