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Marketing agencies, businesses and brands can always anticipate when their biggest marketing initiatives are going to happen every year. After all, major holiday dates are known well in advance and seasonal promotions are fairly predictable. It’s the times in between the big “events” that can be challenging. Like right now. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no'...

You think Instagram is hot? Kardashian gossip is hot. Those fidget spinner things are were hot.  Instagram is on fire. It’s enjoying gonzo growth, unmatched by any social media network ever. Smart Insights reports Instagram doubled its user base, to 800 million, during the past two years. Sprout Social reports 70% of US businesses use Instagram. ...

This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on April 4, 2018 Facebook (which owns Instagram) announced today it has disabled several Instagram Platform APIs. Third party Instagram apps will no longer be able to use APIs that provide access to follower lists, likes, relationships and public comments. What does this...

Is your business on Instagram? Are you aware of current Instagram facts and stats? If you've been thinking about establishing a presence for your business on the popular photo-sharing network, read on. Instagram remains one of the better social networks for engagement and e-commerce, so there's no better time to get established. We use Instagram to "highlight"...

Updated Feb. 1, 2018   Are you trying to build a bigger Instagram following? Are you looking to use Instagram to market your business? Hashtags can help. When someone clicks on a hashtag, every post that includes the same hashtag will automatically appear. For a business, this is valuable because it can expose your messages to an audience that is...

Have you used Instagram for your business? Have you wondered how you can gain more followers and increase engagement on Instagram? First things, first: Set up your Instagram business profile! This post will walk you through the steps you need to take in order to update your profile, giving you access to Instagram's new insights and promotion...

On July 27, we hosted a webinar about increasing your engagement by more than 150%. We've included a recording of this webinar, which you can watch below. This webinar was co-hosted by Brent and Ashley (who hosts the official ShortStack podcast, #STACKTALK). Here are some key Instagram stats we cover in the webinar: Instagram currently has 500 million...

Is your company active on Instagram? Want to host a contest to build excitement about your business? Instagram makes it easy to run quick contests that engage your audience and build your fan base. In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand. #1: Choose the Type of Contest The beauty of...

Instagram users are 58 times more likely to engage with your posts than Facebook users, and 120 times more likely to engage than Twitter users. Businesses that use Instagram correctly can expect to see their traffic and sales go through the roof within days. Before you go too crazy with your camera and start posting to Instagram,...

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