Landing pages have one purpose: To get people who visit the page to convert to the next phase of the buying journey, whatever that means for your brand. Do you want people to sign up for a free trial of your plan? Purchase immediately? Subscribe to your newsletter? In an ideal scenario, the customer experience on your...
Do you use landing pages to capture specific segments of your customer and users? Landing pages are simply web pages that are generally separate from a business's main website and designed with one purpose in mind. Before we go too much farther, it's important to understand why they are important in the first place. • They offer a place...
Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak). At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular free plan. We also...
Do you know the definition of a landing page? Technically, landing pages are any web page that visitors can “land” on. However, when you look at landing pages from a marketing perspective, the definition is slightly different. For marketers, a landing page is usually a stand-alone web page that is separate from a business’s website, and it’s...
When a person clicks on your Facebook ad, you have 8 seconds to grab your visitor’s attention and get them to convert, i.e., purchase your product/service, download your resource, register for your webinar, make an appointment, etc. This means the design and copy on the landing page you link to have to be spot on. Over the...
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