lead generation Tag

Not all customers are created equal. On one end of the spectrum, there’s the shopper who uses a coupon from one of those daily deal sites to take advantage of a special offer, and never comes back to buy anything else. (Yeesh!) On the opposite side of the spectrum are your best customers - loyal patrons who have...

If you’re like most business owners, you’re probably using an integrated approach to your digital marketing efforts. Maybe Google and Facebook ad campaigns combined with social media posts across numerous platforms? Sprinkle a little bit of SEO and email marketing on top and you’ve got a fully baked digital marketing cake. But do your efforts always feel...