Which channels do you use to communicate deals and promotions and other marketing information to your customers? Do you know which channels they prefer? Since it’s the time of year when consumers are inundated with advertising-related communications, including sale announcements and coupons, it’s probably a good time to ask. If you’re curious to know what your customers
For many large specialty food brands, the holidays are a prime selling period. Each year, Star Fine Foods, a manufacturer of a variety of Mediterranean food products — including olives, olive oil and vinegar — sees an increase in sales during the holidays. Olives are especially popular during this time of year. However, as soon as
Case Study: MarketingProfs Instagram has moved from a simple i0S app to a valuable social network for businesses and brands alike. Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link in our bio!” When users click the URL in a brand’s bio, they
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