April 13, 2015 3 Brands Using Action-Gated Social Media Contests Successfully

Lately we've been talking a lot about action-gating. Action-gating is when you ask users for information and then reward your audience after they fill out a form, sign up for a newsletter, vote or perform some other action. It is different from, and better than, Like-gating. Sometimes it can be hard to visualize something until you see it in action...