ROI of social media Tag

April 6, 2016 NEW WHITE PAPER: The ROI of Social Media [Free Download]

Although social media provides valuable and free tools to marketers, effective marketing is still driven by the money and effort marketers put into it. Determining return on investment (ROI, or ROMI -- return on marketing investment) is vital for understanding where money is going, and if it's resulting in new leads. Return on investment is defined as...