When it comes to connecting with customers -- existing and new -- few things beat social media contests, giveaways and sweepstakes. Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy lifting for the contest's host --...
It’s no secret that a contest or giveaway done right can increase visibility and engagement, and even boost SEO. More important, contests can provide valuable customer information businesses can use for future marketing efforts. From contact information to zip code and other demographic details, contests are a fun way to collect the data that is most useful for you...
"SEO is social and social is SEO." It's a bold claim made in the infographic below, but as modern marketers know, to ignore the role of social media in search is to put your business in peril. In today's infographic, from content marketing agency Brafton, you can see the connection between the two. Here are some highlights: • Search engines focus on...
