Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...
It’s time you started thinking about social media a little differently… As it stands, digital marketers are far too reliant on social media as a platform for lead generation. They’re obsessed with follower growth, page inquiries, and Facebook Messenger opt-ins. Didn’t we learn anything from Facebook’s algorithm overhaul that destroyed the organic reach of business pages? I guess not… [vc_row...
Giveaways are a time-tested method for increasing engagement among a brand’s social media followers. However, hosting a successful giveaway requires a variety of strategies and tactics, which is why some promotions don’t quite live up to their potential. A successful giveaway can provide valuable insight into your online audience, jump-start conversations with your fans and build loyalty...
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