August 25, 2015 The Types of Data Brands are Collecting with Social Media Contests
Posted at 14:45h
in Contests
Marketing professionals recognize social media contests as one of the most popular and effective ways to gather data from users and consumers. But what types of data are brands collecting? And what does the data they’re collecting say about the marketing industry now? To answer these questions, we analyzed a database of nearly 1 million promotion forms...