Why The Size Of Your "List" Is 10x More Important Than Your Social Following
Best Practices

Why The Size Of Your “List” Is 10x More Important Than Your Social Following

With the continual growth of social media networks and their influence over today’s society, businesses all over the world are doubling down on creating, sharing, and distributing content on these platforms to connect with their ideal audience. The problem is, you don’t own your social media audience… Social media is a great way to reach your

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Why You Shouldn’t Rely On Social Media Leads and How To Re-Evaluate Your Strategy
Best Practices

Why You Shouldn’t Rely On Social Media Leads and How To Re-Evaluate Your Strategy

It’s time you started thinking about social media a little differently… As it stands, digital marketers are far too reliant on social media as a platform for lead generation. They’re obsessed with follower growth, page inquiries, and Facebook Messenger opt-ins. Didn’t we learn anything from Facebook’s algorithm overhaul that destroyed the organic reach of business pages?

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