Why You Shouldn’t Rely On Social Media Leads and How To Re-Evaluate Your Strategy
Best Practices

Why You Shouldn’t Rely On Social Media Leads and How To Re-Evaluate Your Strategy

It’s time you started thinking about social media a little differently… As it stands, digital marketers are far too reliant on social media as a platform for lead generation. They’re obsessed with follower growth, page inquiries, and Facebook Messenger opt-ins. Didn’t we learn anything from Facebook’s algorithm overhaul that destroyed the organic reach of business pages?

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