Hosting a contest or giveaway designed to gather user-generated content (UGC) is a great play for brands of all sizes. After all, UGC is the gift that keeps on giving. It’s immediately beneficial -- acting as a social testimonial as soon as it's shared by the people who enter -- and then providing long-term value when...
So you’re looking for simple ways to build a bigger following on social media. Or maybe you’re looking for a way to collect user-generated content (UGC) to use for marketing. Either way, a UGC hashtag contest may be just what the CMO ordered. User-generated content hashtag contests are really popular at the moment, and for good reason....
Have you experimented with user-generated content marketing campaigns, including hashtag contests, to connect with your customers? Did you know, when it comes to using the content you collect from UGC campaigns for your own marketing, it’s important to secure the rights to your customers’ content in order to avoid potential legal hassles? User-generated content contests and other campaigns,...
The holiday season offers tons of opportunities for engaging with your customers, and to get a peek into how they are using your products and services. This year, user-generated content contests continue to fill social media platforms because they're generally easy to build, and fun for users. Tapping into user-generated content — often referred to as...
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