user-generated content Tag

Not all customers are created equal. On one end of the spectrum, there’s the shopper who uses a coupon from one of those daily deal sites to take advantage of a special offer, and never comes back to buy anything else. (Yeesh!) On the opposite side of the spectrum are your best customers - loyal patrons who have...

The holidays and user-generated content go together like Thanksgiving and pumpkin pie. Here's how to collect and use UGC this holiday. The pumpkins aren't even carved yet, but for marketers it’s time to start thinking about what’s ahead: Black Friday, Cyber Monday, Thanksgiving, Hanukkah, Christmas and the New Year. Yep, holiday sales are in full swing -- just...

Want to get a bunch of free Instagram followers really, really quickly? Want to turn those followers into customers? Of course you do! Who wouldn’t? Good news: Getting free Instagram followers is relatively easy. Bad news: Getting free Instagram users quickly is not. Unfortunately, despite what some businesses selling followers and likes would lead you to believe, there’s...

This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests &...

High-quality content makes businesses more discoverable online. Yet not every business has the budget or the bandwidth to create the quality or quantity of top-notch content that satisfies Google’s algorithm. Enter user-generated content marketing. User-generated content (UGC) has become an important tool in every marketer's belt. And while some marketers might think it's a fleeting trend,...

There's a huge buzz surrounding the concept of user-generated content (UGC) these days. But in order to take advantage of the trend, you first have to understand what UCG is. User-generated content is essentially any kind of content -- photos, video, text, etc. -- that's created by a company's customers/users and then used by the business, generally...