user-generated content Tag

April 23, 2019

Posted at 07:38h in Best Practices, Business & Marketing Strategy, Customer Data & Engagement, Social Media

Why should someone trust your business? Maybe they find you by typing a query into Google. Or perhaps they stumble across your business from a Facebook ad or a link from someone else’s website… At this point in the relationship, you’re nothing but a stranger. Yes, they’ve found their way to your website, but what makes you any more...

April 11, 2019

Posted at 07:18h in Social Media

Personality, engagement, interactivity, and customization… These are just a few of the many exciting ways to describe Instagram Stories. Debuting in August 2016 as a way for Facebook to compete with Snapchat, Instagram Stories is now a key part of the social media arsenal for avid users, influencers, and brands alike. In fact, every day over 400 million Insta-users...

March 4, 2019

Posted at 06:18h in Campaign & Contest Ideas, Customer Data & Engagement, ShortStack Tips & Tricks

Everyone’s been talking about UGC and just how valuable it is for your business. We’ve collected six unique campaigns to keep your UGC collection efforts fresh. Plus, we included email marketing suggestions to help turn those UGC leads into sales. AgChoice Farm Credit’s 2020 Calendar Contest Everyone wants their 15 minutes of fame. A photo contest where winners’...

January 17, 2019

Posted at 07:58h in Customer Data & Engagement, Social Media

User-generated content (UGC) is more than a mere internet buzzword; many experts believe that it's the future of marketing. In fact, UGC is 35% more memorable than other media such as ads or brand-created content, and 50% more trusted. Could your followers be your most effective marketing tool? Read on to learn more about user-generated content and its inevitable...

September 20, 2018

Posted at 11:25h in Campaign & Contest Ideas, Customer Data & Engagement, Customer Stories

Chubbies, the men’s clothing brand that makes stretchy quad-displaying shorts and is known for its cheeky tag lines (“Sky’s out, thighs out!”), recently set out to take more ownership of its marketing channels -- namely social and email -- by hosting a user-generated content (UGC) contest. Chubbies’ used ShortStack to run its “2018 Chubbies Man Model...

September 13, 2018

Posted at 06:45h in Campaign & Contest Ideas, Customer Data & Engagement, Holiday

The holidays and user-generated content go together like Thanksgiving and pumpkin pie. Here's how to collect and use UGC this holiday. The pumpkins aren't even carved yet, but for marketers it’s time to start thinking about what’s ahead: Black Friday, Cyber Monday, Thanksgiving, Hanukkah, Christmas and the New Year. Yep, holiday sales are in full swing -- just...

March 26, 2018

Posted at 12:18h in Best Practices, ShortStack Tips & Tricks, Social Media

Want to get a bunch of free Instagram followers really, really quickly? Want to turn those followers into customers? Of course you do! Who wouldn’t? Good news: Getting free Instagram followers is relatively easy. Bad news: Getting free Instagram users quickly is not. Unfortunately, despite what some businesses selling followers and likes would lead you to believe, there’s...

March 6, 2018

Posted at 10:00h in Best Practices, Customer Data & Engagement, ShortStack Tips & Tricks, Social Media

In 2020, people from all corners of the globe will take more than 1.4 trillion photos -- mostly from phones. (That’s a three-hundred percent increase since 2010!) A sizeable number of those images will be shared on social media. The photo-sharing phenomenon is responsible for the most important shift in advertising and trend in marketing: user-generated content...

November 27, 2017

Posted at 06:10h in Best Practices, Customer Data & Engagement

High-quality content makes businesses more discoverable online. Yet not every business has the budget or the bandwidth to create the quality or quantity of top-notch content that satisfies Google’s algorithm. Enter user-generated content marketing. User-generated content (UGC) has become an important tool in every marketer's belt. And while some marketers might think it's a fleeting trend,...

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