Why should someone trust your business? Maybe they find you by typing a query into Google. Or perhaps they stumble across your business from a Facebook ad or a link from someone else’s website… At this point in the relationship, you’re nothing but a stranger. Yes, they’ve found their way to your website, but what makes you any more...
Personality, engagement, interactivity, and customization… These are just a few of the many exciting ways to describe Instagram Stories. Debuting in August 2016 as a way for Facebook to compete with Snapchat, Instagram Stories is now a key part of the social media arsenal for avid users, influencers, and brands alike. In fact, every day over 400 million Insta-users...
Everyone’s been talking about UGC and just how valuable it is for your business. We’ve collected six unique campaigns to keep your UGC collection efforts fresh. Plus, we included email marketing suggestions to help turn those UGC leads into sales. AgChoice Farm Credit’s 2020 Calendar Contest Everyone wants their 15 minutes of fame. A photo contest where winners’...
Not all customers are created equal. On one end of the spectrum, there’s the shopper who uses a coupon from one of those daily deal sites to take advantage of a special offer, and never comes back to buy anything else. (Yeesh!) On the opposite side of the spectrum are your best customers - loyal patrons who have...
User-generated content (UGC) is more than a mere internet buzzword; many experts believe that it's the future of marketing. In fact, UGC is 35% more memorable than other media such as ads or brand-created content, and 50% more trusted. Could your followers be your most effective marketing tool? Read on to learn more about user-generated content and its inevitable...
Chubbies, the men’s clothing brand that makes stretchy quad-displaying shorts and is known for its cheeky tag lines (“Sky’s out, thighs out!”), recently set out to take more ownership of its marketing channels -- namely social and email -- by hosting a user-generated content (UGC) contest. Chubbies’ used ShortStack to run its “2018 Chubbies Man Model...
The holidays and user-generated content go together like Thanksgiving and pumpkin pie. Here's how to collect and use UGC this holiday. The pumpkins aren't even carved yet, but for marketers it’s time to start thinking about what’s ahead: Black Friday, Cyber Monday, Thanksgiving, Hanukkah, Christmas and the New Year. Yep, holiday sales are in full swing -- just...
Want to get a bunch of free Instagram followers really, really quickly? Want to turn those followers into customers? Of course you do! Who wouldn’t? Good news: Getting free Instagram followers is relatively easy. Bad news: Getting free Instagram users quickly is not. Unfortunately, despite what some businesses selling followers and likes would lead you to believe, there’s...
This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests &...
High-quality content makes businesses more discoverable online. Yet not every business has the budget or the bandwidth to create the quality or quantity of top-notch content that satisfies Google’s algorithm. Enter user-generated content marketing. User-generated content (UGC) has become an important tool in every marketer's belt. And while some marketers might think it's a fleeting trend,...
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