user-generated content Tag

High-quality content makes businesses more discoverable online. Yet not every business has the budget or the bandwidth to create the quality or quantity of top-notch content that satisfies Google’s algorithm. Enter user-generated content marketing. User-generated content (UGC) has become an important tool in every marketer's belt. And while some marketers might think it's a fleeting trend,...

[vc_separator type='transparent' position='center' color='' thickness='' up='' down=''] The holidays and user-generated content go together like Thanksgiving and pumpkin pie. Here's how to collect and use UGC this holiday. The pumpkins are still on the stoop, but for marketers it’s time to start thinking about what’s next: Black Friday, Cyber Monday, Thanksgiving, Hanukkah, Christmas and the New Year. Yep, holiday...

There's a huge buzz surrounding the concept of user-generated content (UGC) these days. But in order to take advantage of the trend, you first have to understand what UCG is. User-generated content is essentially any kind of content -- photos, video, text, etc. -- that's created by a company's customers/users and then used by the business, generally...

Unless you’re a large brand that everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for followers to interact with their favorite brands. After all, who doesn’t love winning a contest? I can go buy myself a new...

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