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Download our new guide, The Elements of a Prize: How to Use Prizes and Rewards in Successful Promotions, or read it below! If you’ve created a giveaway or contests for marketing purposes, you’re part of a long tradition of “prize marketing,” which uses the incentive of a prize to reward people who participate in a sweepstakes, giveaway...

Although social media provides valuable and free tools to marketers, effective marketing is still driven by the money and effort marketers put into it. Determining return on investment (ROI, or ROMI -- return on marketing investment) is vital for understanding where money is going, and if it's resulting in new leads. Return on investment is defined as...

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