![How to Use Prizes and Rewards in Successful Promotions [GUIDE]](https://d1qrsxz7x3ewsw.cloudfront.net/wp-content/uploads/2016/12/prizes-seccessful-promotions-featured.jpg)
Download our new guide, The Elements of a Prize: How to Use Prizes and Rewards in Successful Promotions, or read it below! If you’ve created a giveaway or contests for marketing purposes, you’re part of a long tradition of “prize marketing,” which uses the incentive of a prize to reward people who participate in a sweepstakes,
![NEW WHITE PAPER: The ROI of Social Media [Free Download]](https://d1qrsxz7x3ewsw.cloudfront.net/wp-content/uploads/2016/04/roi-featured.jpg)
Although social media provides valuable and free tools to marketers, effective marketing is still driven by the money and effort marketers put into it. Determining return on investment (ROI, or ROMI — return on marketing investment) is vital for understanding where money is going, and if it’s resulting in new leads. Return on investment is defined
The day after the Super Bowl seems like an appropriate time to talk about the effect, and the cost, of advertising. Do you remember the best ads you saw yesterday? Doritos, anyone? Drake and T-Mobile’s “Restricted Bling?” How about the worst? Like…..PayPal’s confusing “new money” ad…..or Peyton Manning’s supposedly unpaid shout-out to Budweiser? But whether the ads
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