Contests

Are you planning on launching a Halloween-related social media contest or giveaway? Are you looking for hashtags that will help every post related to your giveaway get max traction? I can help with that! Hashtags help brands organize conversations around their products and services. And they help consumers find information they're looking for, and give consumers are new...

When it comes to connecting with customers -- existing and new -- few things beat social media contests, giveaways and sweepstakes.  Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy lifting for the contest's host --...

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether you're running a Facebook or Instagram contest, or have a contest embedded...

One of the most difficult parts of running a social media contest isn’t coming up with a great idea that your audience will respond to. It's knowing exactly when and how to promote the contest. When I help my clients run their social media contests, I’m always asked: How often should I post about it? They also...

Imagine that you’re browsing Facebook, and see two contests in your Newsfeed. One reads “We’re hosting a contest! Enter here to win this shirt.” The other reads “Giveaway time! You could win a pair of our best-selling, ultra-comfortable Classic Flip-Flops. Click here to enter before Friday!” Assuming you like both products equally, which contest would you enter?...

By Ana Gotter When you’re running a contest on social media, it only makes sense to want to get as many eyes on the contest as possible. More eyes means more engagement, more attention, more entries, and more leads. So what's the best way to get that maximized engagement? By running cross-platform contests using contest software. There’s...

By Ana Gotter Contests are a great way to get a lot of conversation and buzz happening around your brand. Many brands focus on the short-term goals: get new followers and leads, and improve engagement. These are worthy goals, but only focusing on immediate outcomes can be a missed opportunity. Your contest doesn’t only have to yield short-term results. You...

By Ana Gotter Ideally, social media contest should drive engagement, sales, and leads for your business. Engagement and sales are sometimes easier to capture, as they can come from users who are already customers or connected to you on social media. Generating new leads— particularly in large numbers— can be both difficult and necessary for this reason;...

Are you looking for ways to reach new customers and/or reconnect with your existing ones? Whether you're a small business owner, an account manager at an agency handling many clients, or even if you manage marketing for a large brand, you probably know that photo contests, can increase engagement with your customers and bring traffic to your...

Plenty of brands and businesses put a ton of time, money, and effort into social media contests, knowing it can bring valuable leads. Many of these same brands are sometimes unsure of how they can fully use this lead information once they have it. Our heavy reliance on the digital world—and the tools now available to marketers...

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