Facebook

Are you familiar with Facebook's promotion guidelines? They were last updated on March 30, 2017. While most things are fair game, some things you cannot do include like-gate your apps, tag people in a brand's image, or require your fans to share your Page on their Timeline in order to enter. Chances are you wear several hats and don't always...

We dipped my toes into online advertising a few years ago when we created a 100 x 72 pixel right-hand-side Facebook ad. Our mission was to promote an ebook to people outside of our fanbase. For a $276.91 advertising spend our eBook ad earned us 4,077 new Page Likes and was clicked a grand total of  2,664 times. Not bad! Since...

Have you tried to create ads using Facebook's Slideshow Ads product? It's been around for almost a year, but it was updated earlier this week, according to a Facebook news release. Facebook rolled out a handful of improvements to the feature, which was initially built for advertisers who rely on slow internet connections and older cell phones, and...

Searching for the latest Facebook dimensions for Facebook? In case you missed it, Facebook updated the Pages layout again, and changed the recommended dimensions for cover photos and images. The cover photo size is now 828 x 315 px. We've created a new template for you, to make it easier to update necessary images. Just click the button...

We created this guide a few years ago, but think it's worth sharing again. While Facebook "apps" per se are out of fashion -- in favor of embedding campaigns on your website, blog, or publishing as landing pages (and then promoting them everywhere, including Facebook), this list still includes everything you need for your next contest. Here are the...

Updated as of August 9th, 2016 Facebook is at it again, making bold changes to the Facebook Pages layout. We first noticed the changes last month (July 22, 2016) and immediately realized that Facebook is rolling out these changes a little differently than normal. Often, when Facebook debuts a new design, they do it page by page, but it...

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