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Let’s examine two very important realities of digital marketing, circa 2017. First, email rules. A recently published study and report, Email Marketing & Marketing Automation Excellence 2017, shows that email—compared to the gamut of digital marketing channels—is rated as the most effective. The same study asked its 2,500 participants to rank the top benefits of email marketing. The...

Camp Chef makes camping grills, portable stoves and smokers, and other equipment for outdoor cooking. They’ve built a devoted following on social media, especially on Facebook and Instagram, because they feature yummy recipes and cooking-demo videos. (In fact, I’m afraid to link you to Camp Chef’s Instagram for fear you’ll get lost in their beautiful feed!...

“We’re pet experts and we’re pet lovers, too,” claims the about page on the Pet Valu website. The company operates the largest retail pet store operation in North America, so it’s a good bet Pet Valu knows a bit about marketing too. I became interested In learning more about what they do when researching companies that have created...

Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the marketing automation tools that will help! The engagement you see when you run...

[vc_separator type='transparent' position='center' color='' thickness='' up='' down=''] The holidays and user-generated content go together like Thanksgiving and pumpkin pie. Here's how to collect and use UGC this holiday. The pumpkins are still on the stoop, but for marketers it’s time to start thinking about what’s next: Black Friday, Cyber Monday, Thanksgiving, Hanukkah, Christmas and the New Year. Yep, holiday...

Does the idea of running a Halloween contest spook you because you're a B2B? Perhaps you find it hard to come up with Halloween contest ideas that work with your marketing.  If so, we have a bag of tricks and treats to help you understand how easy and effective it can be to conduct contests in the spirit...

If you’re a consumer looking for a new car, a new pair of jeans or a new shade of lipstick, who are you going to look to for a recommendation? A: Brands that are trying to sell you their latest and greatest? Or, B: Someone who has already purchased the item and is raving about it...

You’re going to love ShortStack