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Are you looking for ways to connect with more customers this holiday season? Of course you are! And I’ve got an idea that’ll help you meet your goals: a Christmas contest or giveaway. Running a Christmas or holiday-themed giveaway is a smart move for any marketer, especially since the competition for views, clicks, and (ultimately) shoppers is...

It's time to get creative with Halloween social media campaigns. Halloween is crazy big business in the U.S. In 2016, total Halloween spending was 8.4 billion, according to the National Retail Federation. And since 171 million people will celebrate Halloween this year, there’s plenty of opportunity for businesses to get in on the action—even if you don’t...

Are you looking for ideas for Halloween Instagram contests? Want to build some momentum for your brand going into the even bigger November and December holidays? An Instagram hashtag contest is the way to go. Instagram and hashtags go together like Stephen King and It; adding a contest to the mix can make your marketing efforts scary effective....

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether you're running a Facebook or Instagram contest, or have a contest embedded...

Is your business on Instagram? Are you aware of current Instagram facts and stats? If you've been thinking about establishing a presence for your business on the popular photo-sharing network, read on. Instagram remains one of the better social networks for engagement and e-commerce, so there's no better time to get established. We use Instagram to "highlight"...

Whether you’re an adventure seeker, solo traveler, family, or foodie, Cruise Lines International Association (CLIA) wants you to know there is a cruise line or ship that’s perfect for you. This was the purpose of their month-long October initiative: “Plan a Cruise Month.” CLIA, the world’s largest cruise industry trade organization, used a month-long hashtag contest...

Ready to make a Christmas list? No, not a list of gifts, but rather a list of hashtags to use for your Christmas and December holiday-related contests, giveaways, and other seasonal promotions. On both Instagram and Twitter, hashtags remain a popular way to start conversations around information people are looking for during this time of year, and they're...

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