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Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether you're running a Facebook or Instagram contest, or have a contest embedded...

Whether you’re an adventure seeker, solo traveler, family, or foodie, Cruise Lines International Association (CLIA) wants you to know there is a cruise line or ship that’s perfect for you. This was the purpose of their month-long October initiative: “Plan a Cruise Month.” CLIA, the world’s largest cruise industry trade organization, used a month-long giveaway to...

Ready to make a Christmas list? No, not a list of gifts, but rather a list of hashtags to use for your Christmas and December holiday-related contests, giveaways, and other seasonal promotions. On both Instagram and Twitter, hashtags remain a popular way to start conversations around information people are looking for during this time of year, and they're...

By Ana Gotter The holidays are almost here! Is your business ready? If one of your challenges is figuring out how to compete for consumers' attention and engagement (not to mention their dollars!), consider hosting a contest. Instagram contests are hot right now, and are one way to get in front of your existing customers, plus bring new...

Have you used Instagram for your business? Have you wondered how you can gain more followers and increase engagement on Instagram? First things, first: Set up your Instagram business profile! This post will walk you through the steps you need to take in order to update your profile, giving you access to Instagram's new insights and promotion...

On July 27, we hosted a webinar about increasing your engagement by more than 150%. We've included a recording of this webinar, which you can watch below. This webinar was co-hosted by Brent and Ashley (who hosts the official ShortStack podcast, #STACKTALK). Here are some key Instagram stats we cover in the webinar: Instagram currently has 500 million...

Are you using Instagram as a marketing tool? If you're not yet, or if you've been wondering how you can use the platform to market your products and services better, we've got some good news for you. On Wednesday, July 27, we're hosting a free 30-minute webinar that will cover topics like: • How to set up an Instagram...

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