User-Generated Content (UGC)

Whether you’re an adventure seeker, solo traveler, family, or foodie, Cruise Lines International Association (CLIA) wants you to know there is a cruise line or ship that’s perfect for you. This was the purpose of their month-long October initiative: “Plan a Cruise Month.” CLIA, the world’s largest cruise industry trade organization, used a month-long hashtag contest...

We’re gearing up for a huge (or shall we say YUGE) holiday season and pushing platform upgrades faster than Santa can hurl toys at your house. Check out the latest changes to the ShortStack platform that’ll surely make you jolly: ShortStack Can Hashtag! Let our Design Services Team build you a hashtag contest in which posts on Instagram...

The holiday season offers tons of opportunities for engaging with your customers, and to get a peek into how they are using your products and services.  This year, user-generated content contests continue to fill social media platforms because they're generally easy to build, and fun for users. Tapping into user-generated content — often referred to as...

There's a huge buzz surrounding the concept of user-generated content (UGC) these days. But in order to take advantage of the trend, you first have to understand what UCG is. User-generated content is essentially any kind of content -- photos, video, text, etc. -- that's created by a company's customers/users and then used by the business, generally...

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