A hashtag contest is the simplest way to gather user-generated content (UGC), increase brand awareness and reach a new audience. It’s easier than ever to feature moderated UGC on your website, and anyone can use a hashtag to participate in your contest. And people who participate in UGC campaigns are more likely to become customers.
ShortStack will gather all images, video, text and usernames associated with any hashtags (and for Instagram, the profile @mention) you specify. Then you moderate and display the content, and use it in conjunction with our voting and sharing capabilities.
Most important, you can use our rights management tool to secure the rights to use the UGC you collect on Instagram and Twitter, protecting your business and turning that UGC into useable marketing content.
“After 4+ years as a loyal customer and with dozens of promotions deployed, count me as a Shortstack fan! I appreciate Shortstack’s reliability and consistent platform innovation but most of all value the absolute commitment to customer and technical support and truly outstanding level of care consistently provided.”
Ben Smith, Director of Social and Emerging Media at Callahan Creek