When submitting their data, participants’ email addresses are collected. Make sure to include an email list opt-in in the form or an email autoresponder.
Once you’ve collected the data, use it to segment the participants into targeted lists.
Send tailored emails based on product preferences with discounts and other promotions.
Execute a recipe contest in one of the following ways – allow users to submit recipes they made using your products or invite participants to vote on their favorite recipes that are made using your products.
Whether you’re collecting recipes or just collecting votes, be sure to ask for an email address and email list opt-in.
Send an email to the entrants to announce the winning recipe and include a coupon they can use toward their next purchase.
Start by building a hashtag feed to collect posts that include a specific hashtag.
Set up a landing page to display the collected entries.
Offer participants an extra chance to win if they fill out an entry form on the campaign’s landing page. Make sure and collect their email address so you can build your email list with these bonus entries.
Get permission with rights management tools to use the submitted UGC in future marketing.
Send out a follow-up email announcing the winner of the giveaway. Also, invite participants to follow you at a specific hashtag to learn about future contests and promotions.
Create a Giveaway Calendar. You can stick to the default 12 days or make it as long as you like – even for an entire month.
Assign a data-collecting form and prize to each day.
Set up follow-up emails that are sent 24 hours after each day is revealed. In each email, announce the winner for the previous day’s prize and include a reminder to enter to win today’s.
Send a scheduled email after the entire giveaway is completed and announce a grand prize winner. Include a coupon code so any of the prizes can be purchased at a discount as a consolation for those who didn’t win.
Build a Points for Actions giveaway in which you collect participant info and offer extra chances to win for every “action” taken. For example, ask for a follow on your Instagram, Facebook and Twitter profile, a subscribe on YouTube and a visit to your website.
Offer an incentive like a free product sample to those who complete all the actions. If you asked for follows or subscribes on social media, this freebie will help them engage with your business, ensuring they don’t unfollow you at their first opportunity.
Make sure you keep your social media content fresh. Post new videos, Instagram stories, tweets, etc. on a regular basis. This will attract a strong, engaged audience.
Set up an Instant Win Giveaway. Indicate the number of days your giveaway will run as well as the number of prizes that will be distributed throughout the span of the contest.
Send an email to non-winners with a special discount code that can be used in an online store.
After the giveaway is over, send an email to all participants announcing a grand prize winner. Hold their interest by hinting that another giveaway is just around the corner.