FOMO is real and it’s a powerful feeling concert marketers should take advantage of. Stir up some FOMO using branded hashtags on social media. Encourage concert-goers to post pictures from the show to Instagram and Twitter and include your hashtag for a chance for their shots to be featured by the band. Then, share that user-generated content on your social media channels and on your website when promoting upcoming shows on the tour.
Have seats available for an upcoming show? Get folks excited about it by giving a few tickets away using an instant win contest. By letting entrants know immediately if they won or not, they have the opportunity to purchase a ticket if they lost.
An email list full of your clients’ fans is essential for selling tickets. Online giveaways and contests can be a tool to both promote upcoming shows by giving away tickets and band merchandise and as a way to build your list of fan emails for future events.
Concert venues face a unique challenge when it comes to promoting events. After all, people tend to follow specific artists and bands, not venues. Using pop-ups to sell tickets on your website to promote upcoming shows to visitors can draw their attention to similar shows and artists, which helps you ensure seats are filled.