Encourage concert–goers to post and tag pics for a chance to be featured. Share user–generated content on social and your website when promoting upcoming shows.
Have seats available for an upcoming show? Get folks excited about it by giving a few tickets away using an instant win contest. By letting entrants know immediately if they won or not, they have the opportunity to purchase a ticket if they lost.
An email list full of your clients’ fans is essential for selling tickets. Online giveaways and contests can be a tool to both promote upcoming shows by giving away tickets and band merchandise and as a way to build your list of fan emails for future events.
Concert venues face a challenge when promoting events–people follow artists, not venues. Use pop-ups on your website to sell tickets or promote upcoming shows to help ensure seats are filled.