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Don’t waste your time talking to people who aren’t serious about buying a new home. Instead, create a personality quiz to use as a lead magnet. Along with quiz-takers’ email addresses, collect valuable information such as how much they’ve saved toward a new house and their knowledge of important concepts like debt to income ratio.
One of the best moments in your clients’ lives is when they see that SOLD sign in front of their new house or when they sold their old one. Encourage your clients to share these moments with the world using hashtag contests on Instagram. Simply ask them to post their photo and include your branded hashtag to enter. Friends and family will be sure to like the photos, which is a great way to spread the word about your business.
Your website is one of your most important assets, especially since it’s where your listings live. ShortStack allows you to embed quizzes, contests, and sweepstakes you make directly on your website. Embedding your campaigns drives all of your traffic to your website and increases discoverability of your most valuable content.
