Have fun sharing your menu with your customers. Hold contests where in exchange for their email, participants vote on their favorite meals, a new menu item or which dish they want you to reveal the recipe for. Use the emails you collect to share the latest menu and customer favorites.
Contest participants are interested in your restaurant, and sending them targeted emails is the perfect way to invite them to make their first visit. Use autoresponders and scheduled emails to send coupons and reward discounts to entrants.
Since your regulars are already part of the “family,” host a recipe contest to have their idea featured on your menu (and maybe name it after them). Share a recipe, then challenge your fans to recreate the dish at home and submit their entries.
Your fans love your food, so let them show it off for you! Ask your customers to post food and drinks from your business to Twitter and Instagram using your branded hashtags to be featured in a gallery or for the chance to win a prize. Their friends are sure to see those crave-worthy shots, then make their way through your doors.