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Between-inning races and touchdown t-shirt cannons might bring a few seconds of joy, but only a few people can really participate. Enter online contests where anyone with a phone can enter. Ask attendees to submit selfies, videos, TikTok posts and so much more. Then, highlight the submissions on the big screen during the game or reward entrants with discounts at the concession stand or team gear shop.
Finding ways to interact with fans at home during and after the game can be difficult. For engagement, social media contests are the perfect play. Use hashtag contests to promote brand awareness and collect UGC, comment-to-enter contests to encourage chatter on your social media pages to get the word out about upcoming games. Prizes can be anything you can dream up, from seat upgrades to team swag, concession stand discounts to ultimate game day prize packs.
Don’t have a lot of time on your hands? Don’t sweat it. We offer a ton of templates to help you make your campaign ideas a reality in a flash. From instant win contests to photo contests, sweepstakes to hashtag feeds, you’ll find a pre-made template to suit your needs. You can customize the template you choose with your team’s logo, photos of your players, the stadium, fans, the concession stand grub; and add any other content that reflects your team.
Contests are not only great for engaging your fans when they enter, but they also allow you to build email lists. These lists are full of qualified leads — your team’s biggest fans! Send them email updates with team news. Better yet, if sales for the next game are low, shoot your list a discount code for savings on tickets to the next game.
