Begin by establishing goals and objectives for your campaign. The subsequent decisions you make will be based on them. Consider the following:
Consider the various campaign options and which ones will best help you meet your goals and objectives. ShortStack campaigns generally fall into the following categories:
You can customize your campaigns in many ways. As you create your plan, ask yourself which of the following options should be enabled or included:
Three options exist for publishing your campaign. These options are:
Overall, we encourage either using the standalone landing page or website embed options. Why? You open up entry to everyone rather than just people who use Facebook; Facebook has control over who sees your posts on Timelines and in ads.
Publishing as a standalone landing page can:
Embedding to your website can:
Even if you are planning to post about your campaign on Facebook, you should consider the standalone landing page or website embed options. We prefer these two options over publishing directly to Facebook as a Page Tab App, because:
Several elements will determine the date your campaign can go live, including:
ShortStack makes it easy to collect information from participants, such as an email address, name or birthday. The forms you build can also make it easy to collect user-generated content, such as photos or reviews.
When collecting data, we recommend you set up forms with a small number of fields and collect only the most essential information. Most forms request:
However, you can add fields to request (or require) any information you want, such as a photo or someone’s age. You can also offer open-ended fields or make it easier for people to complete your form by using multiple-choice dropdown selections or radio buttons.
Below are some goals you might have, in addition to lead generation, and the form fields you should consider implementing if you have these goals:
ShortStack enables you to send participants autoresponders, follow-up emails and scheduled emails. We also offer additional marketing automation functions, like form integrations and automatic content display after form submission. As such, a part of your campaign planning should address questions such as:
IDEA: Send an autoresponder after form submission that includes:
IDEA: Use scheduled emails at various times throughout the campaign:
IDEA: Implement a follow-up email series where:
In addition to the scenarios above, you can use leads to:
You may have services and platforms already in place for marketing and social media. Many of them will work seamlessly with ShortStack because the platform is already integrated with the following:
Beyond form data, such as contact information, you may have additional KPIs you want to track. Be sure you know what these are before you launch your campaign so you have the appropriate tracking methods in place. Your KPIs might include:
After establishing your KPIs, determine how you will track the information. On our Agency Plan and higher plans, you’ll have access to ShortStack’s Advanced Analytics, which include:
When using ShortStack to send emails, each email you send includes email-specific analytics, such as:
If you collect information via a form, you’ll be able to view and export those entries. You can also implement Google Analytics and/or Facebook-tracking pixels, or other tracking methods to meet your tracking goals.
Ensure your campaign reflects your brand. ShortStack allows you to customize the appearance of your campaign using our Style Panel.
Use the questionnaire that follows as a guide for working out the details.
When building a contest or giveaway for your brand, you’ll need to create a set of rules that abide by the regulations in your state/country.
If you plan to publish the campaign to Facebook and promote it on other social networks, things to consider may include:
Testing a campaign before it’s published will ensure that the campaign functions and appears as expected. It’s also an opportunity to address unexpected issues.
*Tip: Our team is happy to review your campaign before it goes live; just send an email to firstname.lastname@example.org.
In most cases, you will make this decision sooner in your online campaign design process. See Determine where you want the campaign to “live” earlier in this guide.
ShortStack will host your campaign. It’s up to you to determine where you want it to display. Options include:
When your campaign is ready to be published you can customize your subdomain or choose from one of five domain options offered on ShortStack’s servers.
Do you know how you’ll promote your contest, giveaway, quiz or campaign?
The launch and promotion of your campaign may include:
Looking for promotion ideas? Check out our post 40 Ways to Get the Word Out About Your Campaign.
As a result of running a ShortStack campaign, you’ll likely collect data and have the ability to track your promotion in real time via our analytics dashboard. We recommend:
Analyzing your campaign to see if you meet your KPIs will help you to measure the success of the campaign. It also helps to inform future campaigns. You can learn what went well with the campaign and where you can improve or update future marketing efforts to better reach your goals.
If you still aren’t sure how to get started, please get in touch with the ShortStack customer support team.
We are available seven days a week to answer your questions and facilitate the creation of your promotions.
ShortStack also offers custom services. Our team of experts can guide you every step of the way and even build your campaign for you or your client.