Build emotional connections using video contests to promote brand awareness

Video contests are the most personal way to connect with customers while promoting your brand

Inspire connections with videos

Video contest entries take more time for your fans to create so they tend to be more personal than any other type of contest entry. Because of this, videos elicit an emotional response from those who create them and those who view them — they make us laugh, they make us cry, they make us smile. Leverage this emotional connection to create a contest with truly unique UGC your company can share later on.

Allow video entries via hashtag or upload videos directly* to a form

Do your customers love to post to social media? Allow them to submit video entries by posting to Instagram or Twitter with a hashtag (Instagram posts must also @mention your Instagram Business Profile). Or, collect email leads when participants upload their videos to a form to enter. Get in on the viral fun by asking them to submit a TikTok or Instagram Reels video (Reels can also be submitted in the same way as Instagram hashtag entries).

Encourage entrants to share entries and vote

Video contests lend themselves to sharing. People want to show off the videos they put time and effort into. Provide entrants with unique entry URLs and enable options to allow them to share their entries on social media. Motivate further sharing by encouraging entrants to collect votes to win the contest.

Moderate entries you receive

With our moderation feature, you have complete control over which video entries are displayed. Automatically approve entries or review them before they appear to the public. (No inappropriate videos allowed!)