We’ll start with a meeting to discuss budget, deliverables, timeline and objectives.
Everyone involved in designing your campaign should understand the objectives and focus every decision on achieving them.
Among the objectives we’ll discuss:
What type of campaign do you want to create? If you don’t know yet, don’t worry. We can help you determine the option(s) that will help you meet your objectives.
ShortStack campaigns generally fall into the following categories (but our team can build anything you can dream up):
There are several planning and scheduling elements that’ll determine the date on which your campaign can go live, including:
There are many options available to customize campaigns in each category listed above, including:
Photo and video submissions
Photo and video galleries
Written entries (captions, recipes, stories, etc.)
Earn extra point features
Discounts and coupons
Downloadable content (ebooks, whitepapers, etc.)
Surveys and polls
If one of your goals is to collect information — such as an email address or birthday — or user-generated content — such as photos or reviews — ShortStack makes it easy.
When collecting data, having forms that include only the most essential fields is key. Most forms request:
You have complete control to add fields to request or require the information you want. You can offer open-ended fields or make it easier for people to complete your form by using multiple choice drop-down selections or radio buttons.
ShortStack enables you to send participants autoresponders and scheduled emails. We also offer additional marketing automation functions. As such, a part of your campaign planning should address questions such as:
Take advantage of our software integrations so you can capitalize on the services and platforms you already use for marketing and social media. ShortStack offers integrations including:
To ensure that the campaign we build reflects your brand, we’ll work with you to select an appropriate Google font and complementary colors for your campaign. We’ll also work with you to choose appropriate photos and illustrations.
As we move through the campaign-building process, there are a few things you can provide our team that’ll help streamline things for everyone involved — and we will provide a list of all required assets for your campaign.
Among the assets we may ask for:
The hub of your promotion is likely to feature a landing page which includes a headline, promotional content, and more.
We’ll want to know if:
You’ll probably want those who participate in your promotion to be offered social media sharing options somewhere during the process. To take advantage of social sharing features you’ll need to decide:
If you are collecting user-generated content and you want to display it on your campaign, you’ll want to consider the following:
When we’re building a contest or giveaway for your brand, we’ll need to create a set of rules that abide by the regulations in your state/country.
If your plan is to publish the campaign to Facebook and promote it on other social networks, we’ll help ensure you follow the networks’ guidelines.
Among the things to consider:
Testing a campaign before it’s published will ensure that the campaign functions and appears as expected. We will test your campaign and recommend that you do as well.
ShortStack will host your campaign. It can be published to the web and/or as a Facebook app and/or embedded on your website.
When your mobile-responsive campaign is ready to be published you can:
ShortStack custom services will advise you regarding the launch and promotion of your campaign. Consultations are likely to cover promotional opportunities including:
As a result of running a ShortStack campaign, you’ll collect data and have the ability to track your promotion in real-time via our analytics dashboard. While setting up your campaign, you may want to consult with the custom services team if you have specific needs, such as:
You’ll have access to ShortStack’s Advanced Analytics report which includes: